More than half of parents are at risk of endangering their kid’s safety online. According to a survey conducted by OLX India, about 55% of parents feel under confident in knowing how to keep themselves safe online.
The survey also brings out the dichotomy of being aware about the need to be safe online but lack of know-how to do so. Of the total surveyed respondents, 61% stated that they have adequately educated their children to be safe online. However, the parents were unaware of tools and practices that must be adopted to be safe online.
The research, conducted on the occasion of Global Day of Parents was aimed to understand digital literacy habits, parent-child shopping behaviour and other aspects related to parenting. It surveyed 4000 parents across different Indian cities that included Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Mumbai and Pune.
Further, the survey reveals that 52% of online shopping decisions are driven by pester power. Younger parents between 25-35 years of age reported higher levels of pestering for online shopping than older parents. Despite the pester power, 69% said that they are able to exercise caution, preferring to save for their children versus getting carried away. 31% parents, on the other hand acknowledged overspending.
36% of parents said that they prefer pre-researching prior to buying, while 29% admitted to shopping impulsively without any research.
It also highlighted some interesting dynamics around the quality of time spent together as a family and parents’ attitude to old product of their children that are no longer in use. Around 56% admitted that they do make it a priority to spend time with their children. Most of the time spent is over meals and indoors.
According to the study, lesser number of parents hoard their children’s used products. Only 31% parents said that they like to hold on to their children’s stuff. While 43% of parents said that they gave away or disposed of old products, 25% prefer to recycle it by selling it to others.
Akanksha Dhamija, Director, Customer Centricity, OLX India on the research study findings, said “Parents are usually the primary sources of information for kids, especially in their younger years. The way parents conduct themselves online, largely impacts the next generation of internet users most of whom are youngsters. With ever-evolving cyber threats, digital literacy is a must-have skill that parents must acquire and inculcate in their kids.
The study clearly indicates the perceived gap that exists in the know how to be safe online, not awareness. Digital literacy is the need of the hour and at OLX it is our constant endeavour to advocate the cause of online safety and keep our kids safe online,” says.