Viacom18’s Voot, a fast-growing digital streaming app with 100 million users, is now all set to challenge the likes of Netflix, Amazon Prime and Hostar with their new subscription service called Voot Select.
Launched last week at an event in Mumbai, Voot Select promises some world-class entertainment, exclusive releases, and top content at a competitive price.
Here are 4 things you must know about Voot Select:
Digital First Strategy
As per Sudhanshu Vats, Group CEO & MD, Viacom18, Voot Select will wholeheartedly embrace Viacom18’s Digital First strategy and implement it practically.
This is the reason that some of the most popular shows from Viacom18’s TV channels will be now streamed on Voot Select first, thereby giving their digital subscribers an upper-hand.
Subscribers of Voot Select can now watch popular shows from Colors TV, MTV, Comedy Central and others 24 hours earlier, than the TV subscribers. There are more than 35 Live Channels available on Voot Select now.
Avalanche Of Entertainment
Voot Select is Voot’s first subscription service, and the early users won’t be disappointed.
As per Viacom18, Voot Select subscribers will be able to access a massive catalog of 30 originals, and 1500 movies, via their app.
This way, Voot is challenging Netflix, Hotstar and Amazon Prime with high-quality content, which is relevant, and targeted for the Indian users.
Some of the originals which Voot Select is already streaming are: Arshad Varshi starring Asur, Rajeev Khandelwal and Aahana Kumra starring Marzi, Piyush Mishra starring Illegal and more.
Robust International Partnerships
Voot has joined forces with 9 International media houses, and making their exclusive content available on their platform.
These international studios include CBS, CBS All Access, Showtime, Sony Pictures, Fremantle, BBC, Endemol Shine and more.
This unique partnership with 9 international studios gives Voot Select a unique edge over other streaming channels in India. Voot users will be now able to watch critically acclaimed shows and documentaries such as Murder in the Bayou, 48 Hours, Crimes Of The Century, Whistleblower, Enemies: FBI vs The President and more.
Besides, the premiere of highly anticipated shows such as Why Women Kill, The Twilight Zone, Interrogation, BH 90210, Nancy Drew, Dexter, Californication, Elementary, Madam Secretary, Nurse Jackie will also be streamed on Voot Select.
Voot Select has been competitively priced at Rs 99 per month with an option to avail annual subscription at Rs 999.
Besides, as an introductory offer, Voot users can opt for Voot Select at just Rs 499 for a year.
Overall, Voot Select promises a solid package, both in terms of pricing and content strategy.
It would be interesting to observe, how OTT users in India respond to Voot’s paid subscription service.